Episode 26

S1E26: How & Why We Pay Our Athletes So Much

Published on: 19th December, 2022

At the NIL Store powered by Campus Ink, our athlete payout system sets us apart. So this week Steven Farag, Adam Cook and Sean Ellenby did a deep dive into those original discussions, from how much we can afford to pay them, why it's important to value them and what sort of feedback we received from others in the industry.

The crew also chats about retail in the holiday season and production efforts, in addition to breaking down the NCAA's decision to hire Massachusetts governor Charlie Baker as its newest President.

2:00 - Sean & Adam recap trip to production facility

11:48 - Origin story of how we pay our athletes

15:55 - Campus Ink's history paying college athletes

22:30 - Athlete payout breakdown

24:00 - How royalties with schools work

28:30 - Initial outside feedback model

32:40 - How GLA's work

39:20 - New NCAA President named

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About the Podcast

The NIL Show by Campus Ink
Name, Image & Likeness in College Athletics
Adam, Sean & Steven from Campus Ink recently took on an investment from Mark Cuban to build out a merchandising solution for college athletes. The Name, Image & Likeness space is the wild west. Follow along with Adam & Steven and their journey navigating the world where college athletes can finally make money.

About your hosts

Adam Cook

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A former collegiate athlete and coach, Adam has a wide background in athletics and performance. In addition to his role at Campus Ink, he is a professor at Northwestern University in the Masters of Sports Administration program.

Steven Farag

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